Africa Prudential Launches Code USSD *4018# to Offer Shareholders Personalised Registrar

By InvestAdvocate

Lagos (INVESTADVOCATE)-Only listed Registrar on the floor of the Nigerian Stock Exchange (NSE) Africa Prudential Plc on Wednesday added value to shareholders with the launch of a new USSD code *4018# tagged “Personal Registrar”.

This is inline with the Company’s determination to enhance quality service delivery in the registrar space of the Nigerian Capital Market (NCM).

Peter Ashade, managing director/CEO of the Africa Prudential while speaking at the event said the USSD code *4018# will enables shareholders to perform multitude of tasks which include confirmation of bank mandates, checking of outstanding dividends and shareholding balances using their mobile phones from the comfort of their homes, work places or leisure.  “With the code, shareholders can also check postal and email addresses from their mobile phones,” he said.  

He affirmed the service is available round the clock and works on all kinds of mobile phones and networks, and does not require internet data, adding that shareholders only need to dial the code to access the service environment.  

Ashade said the “Personal Registrar” was developed by the Company in its drive to persistently pursue exceptional service experience and is borne out of its culture of excellence and persistent drive to improving investors’ confidence in the market.

“We continuously embark on product development and process improvement to deliver exceptional customer experience to our clients across sectors of the economy, while exciting the Nigerian capital market as a whole,” he added.

On the cost of the service, the CEO at Africa Prudential said the total cost of pursing dividend, obtaining vital information and other necessary processes to the benefit of shareholders has been factored into the overall cost of the service which is the sum of N20.00 only.

“Rather than leaving your house in Ikorodu to Palm-grove where our office is located,  you pay the sum of N20.00 for the service which is not up to three digit figures,” Ashade added.

On his part,   Emmanuel Nnorom, non-executive director of the Company noted that the development of the product was not just about Africa Prudential, but remains a plus for the entire registrar business in Nigeria and encouraged other players in the market to follow suit in breaking new grounds.

Bridget Bayo-Ajayi, head, business development of Africa Prudential said at the launch that the USSD code *4018# indicates that everything is in the hands of the shareholders. “This is a big relief to shareholders especially the older ones in the area of keeping records,” she affirmed.

She encouraged shareholders whose mobile numbers have not been duly registered on the company’s database to execute a shareholder data update form for their mobile numbers to enjoy the service.  

Speaking at the occasion, Timothy Adesiyan, executive president of Nigeria Shareholders Solidarity Association (NSSA) commended the company for its efforts at developing this product which would enhance shareholders value and save them money and time in confirming matters relating to their investments.

While Bisi Bakare of Pragmatic Shareholders Association (PSA), lauded Africa Prudential for putting shareholders convenience first by launching the first-of-its-kind product in registrars business.

 

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