Leadway Assurance Launches Campaign to Entrench Savings Culture among Nigerians

May 30, 2018/Modion Communications

Nigeria’s leading insurer, Leadway Assurance Company Limited, has recently taken steps to further deepen financial security  in Nigeria by launching a campaign tagged, “Saving Dreams”, which is aimed at encouraging Nigerian’s to build a savings culture.

The campaign which addresses various attainable dreams of the Nigerian adult population was activated to formally introduce the Leadway Savings Plan, a secure insurance savings product which is said to combine both elements of investment and wealth accumulation.

The product is uniquely designed to not only help Nigerians save towards a brighter future but also offering additional life insurance protection element should the unexpected occur.

Speaking on the campaign, the Head, Life Business, Leadway Assurance, Mr. Tinashe Muyambo said, “In alignment with our brand proposition of providing a robust wealth creation and financial freedom for Nigerians, we designed the Leadway Savings Plan for our consumers to approach the future with certainty and confidence.

“We are promoting the Saving Dreams campaign with the aim of promoting the message of healthy financial management through a well-planned savings culture. Given the low savings culture in the country – with only 42% of Nigeria’s adult population having a savings account, this campaign will help our strategic objective of endearing people to save towards their dreams.

“With almost five decades in the underwriting business, we understand that beyond the savings element which traditional financial institutions offer, there is also the need for people to protect those dreams they are saving for in the face of the unexpected. Hence, the additional of life insurance element to the Leadway Savings Plan which as insurers, addresses our goal towards increased and assured financial security”, Muyambo added.

The Leadway Savings Plan allows policyholders contribute an affordable minimum monthly premium of ₦10,000.00, which accumulates interest at an attractive rate during the term of their policy.

In addition, the policy includes a Life Insurance which offers compensation in the sum of ₦250,000.00, payable in the event of the passing away of the policyholder. This special feature distinguishes the Leadway Savings Plan from the traditional savings system as it not only encourages savings but helps people make solid financial plans irrespective of what life may throw their way. The Leadway Savings Plan at an extra premium charge, may also be extended to certain critical illnesses or the risk of permanently disability due to an accident.

Leadway Assurance is one of Nigeria’s foremost insurance service companies with a reputation for service efficiency and customer reliability. The organisation is committed to bridging the financial protection gap and increasing the rate of insurance penetration in Nigeria.

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