Cadbury Director to Launch Book on Non-Oil Sector

Bala Yesufu, Director, Corporate and Government Affairs (West Africa) at Cadbury Nigeria Plc

November 12, 2018/Cadbury Nigeria Plc

Bala Yesufu, Director, Corporate and Government Affairs (West Africa) at Cadbury Nigeria Plc, will, on November 14, unveil a book on non-oil export dynamics in Lagos.

The book entitled, ‘Export Architecture Roadmap: The Nigerian and Global Perspectives,’ details opportunities in the non-oil export sector and why it is key to reviving the economies of countries, including Nigeria.

The foreword was written by Sanusi Lamido Sanusi, former Central Bank of Nigeria (CBN) governor and current Emir of Kano, with endorsements from captains of industry, academics and diplomats. The book launch will be chaired by Aremo Olusegun Osoba, former executive governor of Ogun State, while the special guest of honour is Dr. Idiat Adebule, deputy governor of Lagos State. The chief guest of honour is Christopher Kolade, former chairman of Cadbury Nigeria Plc, while Rt Hon (Mrs) Patricia Etteh, former Speaker of the House of Representatives, will be the guest of honour.

The book presenter is Rear Admiral (rtd) Ndubuisi Kanu, former military governor of Lagos State. Frank Aigbogun, BusinessDay’s Publisher and chief executive officer, is the book reviewer, while Musa Yusuf, director-general of Lagos Chamber of Commerce and Industry (LCCI), is the keynote speaker.  Also, Father and Mother of the Day are Elder Felix and Mrs. Janet Ohiwerei.

The book describes the easiest way of becoming an exporter in Nigeria and steps required to attain this status. Why is export important for individuals and nations? Who gains from exports? What happens to nations that pay little attention to exports?  These and many related questions were answered by the author.

The book also enumerates associated risks in export, and exposes intending exporters to exportable commodities and products, including the countries where they are needed. The book challenges Nigerians and Africans to begin to get creative to earn more foreign exchange from export to serve as a buffer against external shocks.

The book coincides with the 60th birthday of Yesufu, who has worked as senior export officer in several organisations. Yesufu has also distinguished himself in corporate communications and has worked in large enterprises including Nigerian Breweries Plc.


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