July 28, 2020/Aetoswire
In this latest research installment powered by Choueiri Group’s Data Team, we take a closer look at how the COVID-19 crises has brought about a significant surge in TV Viewership for GEN Z “Zoomers” around the globe. These insightful findings serve to inspire regional brands to tap into the wide spectrum of marketing opportunities which TV can deliver to this very significant audience segment, who have been heavily impacted by the Pandemic.
About Choueiri Group:
As the leading media representation group in the Middle East, Choueiri Group is a company built from the ground up over the past forty plus years. Today, the Group’s companies market and manage the advertising space of 25 television stations, 10 print titles, the largest outdoor signs network in the UAE, 12 radio stations, 40+ web portals along with their apps, the exclusivity of cinemas in Kuwait, the largest exhibitions venue in Lebanon, and most recently, a growing presence across the regional cinema ecosystem. Choueiri Group operates in ten markets covering the MENA region, Europe and Japan and ensures the best support for its regional and international clients through its extensive network of twelve subsidiaries, 6 representative offices and more than 700 committed executives.