Q & A Session

#FirstBankIssaVybe is a Case Study for Any Brand – Folake Ani-Mumuney

January 18, 2019 By Folake Ani-Mumuney In December 2018, FirstBank promoted a social media campaign tagged #FirstBankIssaVybe, #DecemberIssaVybe. It involved massive ticket giveaways to premium events in Lagos including the FirstBank sponsored Burna Live. Over 500 mostly VIP tickets, which cost from N15,000 to N50,000 – were given away and […]